btobengage, Approach, Influence, Advance, Sell

About Us


Hello! My name is Michael A. Brown, in Austin, Texas USA. Since 1986, my colleagues and I have helped BtoB companies find, land, and keep customers.

Via consulting and training, we improve your marketing and sales teams’ ability to approach, influence, advance, and sell.

Approach: Reach prospects and customers by phone, e-mail, 1-1 social media interaction, and in-person meetings and earn the right to communicate interactively in real-time.

Influence: Gain and keep contacts’ attention and interest, via distinctive messaging, business-first dialogue, and the right mix of marketing/selling communication styles.

Advance: Qualify and rate sales leads and opportunities (marketing and sales agree) and ethically convince prospects and customers to take to the next forward steps.

Sell: Make a powerful and compelling case and thereby motivate prospects and customers to buy your product or service. Call them to action.

Why BtoBEngage

“Our appreciation for the outstanding job you performed for our inside sales group at our IBM Atlanta Direct Marketing Center. The positive critiques and comments represent proof of the effectiveness and thoroughness of your presentations.”

Senior Team Leader – Inside Sales
IBM Corporation


“Your approach of asking the right questions to assess needs and fit, positioning the caller appropriately (through their language/word usage) to speak with C-level executives and conducting the proper research before picking up the phone were just a few of the valuable lessons our team learned.  We dramatically reduced the percentage of meeting cancellations and increased the number of leads moving further along in the sales pipeline.” 

Judy C. Arnold
Director of Marketing
Financial services corporation


“Michael, that was outstanding. I had high respect for you before. You are now off the charts.” 

Michael Ortner, President
Capterra, Inc.

Click here to see who else we have advised and trained.

BtoBEngage on LinkedIn
© BtoBEngage 2011